By the time they launched Pure Genesis in 2018, Faye Coleman and Priscilla Wynn had already built successful careers in fields that had little to do with cannabis. Coleman was a veteran of the operations world—having held senior roles at Kraft, Campbell Soup, CVS, and Target. Wynn worked in information technology, navigating systems, logistics, and compliance long before seed-to-sale tracking was a cannabis buzzword.

But both women were looking for more.

“We’d done well in corporate America,” Coleman said. “But we started asking: What does building something for yourself really look like? Not just climbing someone else’s ladder—but creating your own.”

They weren’t entering the cannabis space as insiders or legacy growers. They were professionals—with real skills, real losses, and a sense that the industry could be something different if they helped shape it.

Full article via cannatechtoday.com